Most property operators are more capable than their results show. The gap is almost never effort.
I trained with Aspire Property Group, Assets for Life, Simon Smith Online, and PIN before starting my own rent-to-rent business in 2022. From 2024 I mentored for Simon Smith Online, working with hundreds of operators before going independent in January 2026. Along the way I kept seeing the same pattern. Talented people losing deals they should have won. Not because they lacked knowledge. Because they lacked the systems, the credibility, and the infrastructure to back up what they already knew.
That is what START to SCALE is built to fix. Not theory from a textbook. Frameworks from the inside of the industry, built by someone who has been in the room, made the mistakes, and found the systems that actually work.
The Journey So Far
Corporate Career
15+ years across FTSE 100 companies as a communications consultant and transformation specialist. Advised C-suite executives and helped major businesses drive organisational change through multimillion-pound projects, making them operate more efficiently and scale further than ever.
Started in Rent-to-Rent
After training with Aspire Property Group, Assets for Life, Simon Smith Online, and PIN, launched my own rent-to-rent business and started learning every lesson the industry has to offer first-hand.
Started Mentoring with Simon Smith Online
Began mentoring for Simon Smith Online, working directly with hundreds of operators building rent-to-rent and serviced accommodation businesses.
Founded Plots & Leads
Kept watching capable operators lose deals to less experienced competitors, purely because they had no professional online presence. Built Plots & Leads to fix it.
Launched Brick Beta
Launched the Brick beta so any operator could build a professional, compliant property website in five minutes, without a developer and without excuses. Full product launches March 2026.
START to SCALE
Went independent in January 2026 and brought the full system together under START to SCALE: structured programmes, direct mentorship, and the technology infrastructure that the industry had been missing.
These operators started exactly where you are now.
Every result here came from someone who started exactly where you are now.
0 to £2,400/month in 8 weeks
Complete beginner secured first R2SA deal with guaranteed rent. Started with no experience, no contacts, and no properties. Through structured mentorship, built confidence, refined their pitch, and closed their first deal within two months.
“From the very start of our business to closing our first deal, Roxie has been there throughout. Every question, every moment we needed clarity, she showed up with patience, expertise and genuine care.”
- Kelly, R2R Operator
From 0 viewings to 3+ weekly
Broke through procrastination with structured accountability. This client was stuck in analysis paralysis, researching endlessly but never taking action. Weekly sessions provided the accountability and confidence needed to start making calls and booking viewings.
“She's your biggest cheerleader, your voice of reason, and the person who keeps you believing in yourself on the days when you're doubting everything.”
- Sasha, Property Entrepreneur
Portfolio scaled to £500k turnover
Built financial command centre with dashboards and automation. An established operator with multiple properties but no visibility on performance. We built comprehensive financial tracking, automated reporting, and clear dashboards showing exactly where the business stands.
“The 1-2-1 support we receive is unquestionably more than we could have hoped for. Professional, knowledgeable, and very focused on every step of our journey.”
- Graham & Yolande, Gr@Y's Property
Professional presence in 48 hours
Conversion-focused website that builds instant credibility. When agents and landlords Googled this operator, they found nothing. Within 48 hours, they had a professional website that immediately established trust and started converting enquiries.
“Her support, guidance, and genuine care have made all the difference to my success in launching my short-term letting business.”
- Sarah Clark, SA Business Owner
Whatever stage you are at, there is a clear next step.
Courses, mentorship, tools, and websites - everything built to help property operators succeed.
Self-Paced Programmes
Step-by-step frameworks to take you from research to your first deal and beyond.
Learn More1-2-1 Mentorship
Personal guidance, accountability, and deal reviews at every stage.
Learn MoreBrick
Build your property website in five minutes. No tech skills needed.
Visit SiteReady to Get Started?
Not sure which route fits? Browse the programmes if you want to move at your own pace. Book a call if you want someone to tell you exactly where to start and what to do first.